GBK is known for its award-worthy gifting suites and its Oscar event once again was a hot spot for celebs and VIPs to delve in and enjoy the grand finale of awards season while being pampered with products and services, treats and sweets.
The two-day event set up shop at Beverly Hills’ vaunted L’Ermitage Hotel, the perfect spot near the epicenter of many of the events in the days leading into the Academy Awards.
Guests were indulged with luxury gifts, gourmet food and an opportunity to support Each Mind Matters: California’s Mental Health Movement, a charity raising awareness about mental health and sponsored by Philosophy’s hope & grace initiative, which contributes a portion of its product sales to the cause.
Among those attending: Alexander Dinelaris, who went on to win the Oscar for co-writing best picture winner “Birdman,” Oscar-nominated songwriter Diane Warren, Lorraine Bracco, Martin Landau, Christina Milian, Machine Gun Kelly, Andy Dick, Bruce Davison, Daniel Baldwin, Mekhi Phifer, Robert Morse and Oscar-nominated directors Richard Linklater and Morton Tyldum.
Music, provided by GoodBoy, filled the air and created a celebratory soundtrack for the event, which took over a secluded patio at the hotel, adjoining suites and a private area upstairs. That was a fun gathering place, where we spotted a number of guests at the bar imbibing in Fancy Pants Wines, serving its refreshing Pinot Grigio and its special Red Blend.
The featured sponsor, STOP-ATTACK.com, attracted a lot of attention with demonstrations of its auto response cell phone app that provides personal protection in the event of an assault or attack
Those that are into health and beauty products were thrilled by the array of them presented at the lounge. They included cosmetic dentist Dr. Jamie Sands, who was gifting a comprehensive dental exam and an in-office professional teeth whitening; Beauty Kitchen by Heather Marianna, one of our favorites, who provided skin polish, hand cut soap bars and natural spa products; DermaSet 3D Anti-Aging Renewal Treatment, an all-in-one anti-aging cream; exclusively developed new Basicare beauty kits, featuring eyeshadows, mascaras, eyeliners and grooming tools in portable, compact kits; a full range of hair products from Jonathan Hair Care; three personal training sessions with Celebrity Trainer Lalo Fuentes; and L.A. Star Greens – Perfect 10, the world’s first certified organic blend of the top 10 superfoods.
On the fashion and jewelry side, guests got to sample products from Blaze Clothiers – USA; Shatra Designs, providing Bohemian-inspired luxury jewelry; handmade bracelets made out of donated military uniforms to support many military non-profit organizations from Bands for Arms; men’s jeans company Haala Denim– who promised a women’s line is coming out soon; and gorgeous, handcrafted bracelets featuring gemstones with meaning and a corresponding hashtag that matches the intention and style of the stones from Hazel and Harmony.
Other sponsors of the GBK Oscars lounge included Energy Upgrade California, a state initiative to help Californians take action to save energy and conserve natural resources, help reduce demand on the electricity grid, and make informed energy management choices at home and at work; Alila Hotels and Resorts, providing gift certificates for guests to stay at Alila properties in India, Oman, Bali and more; Still With You, a company that creates heart-warming memorial statues to comfort the bereaved in their darkest hours; and services from Jim Hjort, LCSW a Psychotherapist and Right Life™ Coach.
