GBK Celebrates the 2017 Oscars With Its Luxury Gifting Lounge


GBK Oscars Luxury LoungeA $25 million hillside estate in Beverly Hills was the perfect setting for GBK’s 10th annual luxury lounge honoring Oscar nominees and presenters held on the Friday and Saturday before the Academy Awards on February 26—the ones that will go down in history for the Best Picture winner mixup.

GBK has its own history: it’s been a decade now since the luxury lifestyle gifting and special events company started producing these premiere soirées leading into Hollywood’s biggest night.

As usual, the festivities a attracted some of awards season’s biggest names– and eventual winners– including Viola Davis, Barry Jenkins, Ezra Edelman (“OJ: Made in America”) and Justin Hurwitz, composer of “La La Land.”

GBK Viola with DaughterA host of other well-known names from acclaimed films including “Hidden Figures”; “Arrival”; “Hell or High Water”; “Fences”; “Zootopia”; “Lion”; “Kubo & The Two Strings”, “Life” and “20th Century Women” also took part. Other guests included Miles Teller, Haley Lu Richardson, Anthony Anderson, Dule Hill, Randy Jackson, Tommy Chong and Steven Bauer.

The grounds of the mansion were the perfect setting for Il Palato, and Michelin Star Chef Fillipo Sinisgalli, who is quickly turning into the go-to chef for many of the stars. They not only showcased many of their top products, including the best pasta and a variety of desserts, but they also offered all guests the opportunity to bring Italy to their home, with a gift certificate valued at more than $10,000.

Il PalatoThere were plenty of libations on hand as well, including Heitz Cellars & Moraga Vineyard which poured their top of the line wines, and 4 Copas Tequila – The Original Organic Agave Tequila, which made amazing margaritas and gave out shots to those inclined.

A host of vendors gifted the celebs and VIP guests. There were gorgeous bracelets with diamonds and other precious stones by BOPULENT Jewelry. GuiltySoles was there providing high quality, fashion forward footwear for the women, while Tucci Polo had their elegant shoes for men. Watchmaker Jiusko USA wanted make sure the celebrities were on time for the festivities and looking good, so they provided everyone with their luxury timepieces, manufactured in China with precision, quality parts.

Meza Dental, a high end Cosmetic Dentistry Centre located in San Jose, Costa Rica, dedicated to providing exceptional dental care, made sure the celebrities’ smiles were pearly white by gifting their whitening kit. And for the hair, an ingenious gift, Maria Shireen provided chic bracelets designed to also be used as beautiful hair ties to put their hair back. For hat fans, American Hat Makers was providing another option with their stylish handmade leather hats. And for healthy, shiny hair, there was the Argan Oil Ultimate Gold Hair Care set, a complete professional hair care set for dry and damaged hair, courtesy of Luseta Beauty.

Also available were vintage inspired pieces from Demure 31, a chic modern line owned by sister duo Elle and Alyana.

PixelsUnderneath it all, Pure Seduction, a premium underwear store from New York, and Berlin also participated with its wares, including premium cotton tanks. With the weather getting warmer, Pixels, a global marketplace for artists, photographers, and the world’s most iconic brands, gave gift cards for recipients to choose anything of their liking from the site as well as a weekender tote bag and round beach towel.

As many of the talent will need to send out numerous thank you notes, Hallmark was on hand with a variety of their Signature Cards featuring the best Hallmark has to offer, with their unique and upscale cards that make an immediate impression.

After the celebrities indulged in the goodies, they had the opportunity to partake in a massage from the top spa in Southern California, Burke Williams. Burke Williams also provided certificates to visit their brand-new Spa in West Hollywood.

After a massage, it’s good to hydrate, so Earth Water was there with the greatest water on Earth, composed of up to 70 Trace Minerals and +9ph. It was a bit cold outside, so many were in the mood for Snarky Tea, a strong tea for strong women. They also gifted their Snarky Bouquet which included six of their delicious and diverse blends.

Pure SeductionNo gift lounge is complete without a couple vacations to give the nominees and presenters a well-deserved vacation. Swanky Resorts, a Luxury Travel magazine that encourages people to travel outside the obvious, gifted a choice of properties in Portugal, from four different 5-Star properties in the Algarve’s. The other option was The Retreat-Costa Rica is a resort to escape the chaos and stresses of their lives and take an opportunity to reset their internal sense of balance in a nurturing and gentle environment.

GBK also likes to give back. This year the two causes that benefited from this event were the Sugar Ray Leonard’s Foundation, committed to funding research and creating awareness for childhood type 1 & 2 diabetes and to help children lead healthier lives through diet and exercise, and Reach Up Reach Out, a non-profit helping Ugandan orphans and widows, in hope of offering them a better future, from an Arts camp, to Widow and Vulnerable Women Business School Scholarship. In addition to that, GBK made another wish come true by treating a Make-A-Wish child like a celebrity for the day.


Author: Hillary Atkin

Share This Post On