It’s not quite as high-performance as the Lamborghini Christian Bale’s Bruce Wayne flew through the streets of Gotham in, but it’s still a mighty impressive piece of custom automotive machinery. And who better than two Italian nameplates, Versace and Lamborghini, to come up with this object of desire: the Lamborghini Murciélago LP 640 Roadster? Sure, it’s one of those “if you have to ask the price you can’t afford it” deals, but because it will be custom-built to your specs, the price will vary. The ultimate howoff feature is a transparent engine hood that reveals the powerful V12 engine. Happy motoring!
Versace Lambo
Get a Hint
Tired of Vitamin Water and other concoctions that add calories to basic H2O? Hint Water is the premium up-and-coming brand hitting store shelves. With no sweeteners, no preservatives and no calories, the water comes in tarty flavors like mango-grapefruit, pomegranate-tangerine and raspberry-lime. Founder Kara Goldin created the all natural products as an alternative to what was on the market, a beverage with just a hint of flavor and no other junk. www.drinkhint.com
Pop Go the Potato Chips
Sometimes–usually late at night—there’s nothing better than downing a whole bag of potato chips. Or tortilla chips (TAR loves Garden of Eatin’s Red Hot Blues) –or anything crunchy with some zing to it. But your waistline soon pays the price for that indulgence, unless you switch your crunching habit over to amazingly addictive pop chips, and we mean that in a good way. Think of it as the “healthful” alternative to anything made by Lay’s..It’s tough to resist a popped potato snack in delish flavors like barbecue, sea salt and vinegar, parmesan garlic and salt and pepper. And just out on the market: two new summer 2009 snacking sensations: sour cream and onion and cheddar. A whole 5 oz. bag will cost you only 600 calories, and less than $3.
Beauty Sleep, Sleek and Smooth
We’ve been traveling everywhere with a new silk pillowcase, billed to keep your hair in place while you sleep and to prevent those icky creases that come with high thread count territory when you wake up on cotton sheets. Guess what? Branché Beauty’s silk charmeuse pillowcase really works and, we’re told, is a bedtime favorite of leading ladies including Jade Pinkett Smith and Reese Witherspoon. Available in silver, ivory, blush, blue, sage, and gold, you can find them at Palmetto, Planet Blue, C.O. Bigelow, and the full list online.www.branchebeautysleep.com
The Scents of Summer
Suntan lotion and….Coney Island? That’s the latest terrain master parfumier Laurice Rahmé of Bond No. 9 is interpreting in fragrance, the 29th in her venerated line. Its vivid sea/sky blue bottle hits shelves on June 1, following the scented summertime path blazed by Fire Island and the Hamptons eau de parfum. She says Coney Island melds cool notes of margarita mix, hypnotically seductive chocolate and caramel and cedarwood (3.4 oz., $180 at Bond No. 9 stores in the city and at Saks, Harvey Nichols and Harrods).
For a more traditional beachy vibe, spritz fellow Frenchwoman Laura Mercier’s Almond Coconut eau de toilette spray (1.7 oz, $50 at Neimans, Nordstrom, Sephora and Bloomingdales), a fragrance that captures the essence of almond, coconut milk, soft caramel and buttercream, sandalwood and musk—and sends you right to the water’s edge. If that’s not enough to make you roll out the beach towels, there’s also complementary fragranced Crème Body Wash, Honey Bath, Sugar Scrub and Soufflé Body Crème for an aromatic vacation.
Paris, Pimping Some Plates
Have you heard and seen enough already? Thought so. But will you tune into Larry King tonight anyway? The sooner this story recedes cannot be soon enough, because, well, it’s just not that interesting anymore. Poor Paris, her media gamesmanship nixing a reported $1 million payday from NBC to tell her tale of woe.
And pity the poor LA start-up company who had a special gift ready to send to Ms. Hilton: a limited-edition license plate frame hand-set with 500 pink and white Swarovski crystals. Thinking that once she was out of the slammer and back behind the wheel of her $400,000+ Mercedes-Benz SLR McLaren, she’d have something so…her…to put on her DUI-mobile. The car’s reportedly in the repo man’s possession—something about a paucity of payments—but there are other, lesser vehicles in her fleet to flaunt around town.
Expect to see a lot more of these frames on the streets soon.
License2Bling’s (www.license2bling.com) Swarovski crystal license plate frames go for about $120
Better Than Red Bull + Vodka
Like a starlet making the rounds, the new spirit VeeV is hitting LA hotspots including Parc, Les Deux, Winston’s, Geisha House and even the Beverly Hills Hotel. Ask for it with soda and a twist of lime, or just rocks, and you just may feel better than you did before. The primary ingredient is Acai, a nutrient-packed berry from the Brazilian rainforest billed as the world’s healthiest food. Grown atop Amazonian palm trees, locals attribute mystical powers of vitality to the fruit. Two former Goldman Sachs investment bankers, brothers Courtney and Carter Reum, drank the Kool-Aid and are behind the venture, and taking a page from Esquire and Soho House, next month plan to launch a “VeeV House” in BH.
So drink up. $1 for each bottle sold at $34.99 goes to the Rainforest Action Network and Sambazon’s Sustainable Acai Project.


CONNECT WITH THE ATKIN REPORT