May 8, 2007

NO GYM BAG REQUIRED 
Remember that famous line from an old, old Tom Petty song: “We’re gonna live in Century City?” What with hundreds of agents, execs and assistants at CAA and ICM recently moving into the ‘hood, it’s not much of an exaggeration. You’ll find those who can stomach the steep initiation fee working their abs at the new executive-level Equinox Fitness Club, in the shadow of the Hyatt Century Plaza, in the expansive space Spa Mystique formerly inhabited. It’s a gym rat’s dream: no fumbling for a membership card—they scan your middle finger at the door. Symbolism? I think not. Except maybe for the poor schmos who still have to schlep their gym bags to other clubs, like, um, most of us. Because at this facility, they not only keep your stuff for you, but they wash it so it’s clean and fresh for the next workout. They also can boast of faux croc upholstery on the Life Fitness machines. It won’t ever be very crowded: membership is capped at 1,500 hard bodies. And when those bodies want to chill, the second floor beige and white spa with fresh calla lilies throughout holds lots of options in 20 treatment rooms. The spa area opens out onto the pool, where treatment cabanas are on tap for the summer. Nice for manis and massages. Menu includes a healthy regimen of everything from men’s waxing (visions of Steve Carrell, anyone?) to a heavenly nearly two-hour Solstice Spa Ritual, getting you exfoliated, wrapped, showered and massaged to where your everyday worries recede into mush.
Equinox Century City Fitness Club & Spa, 10220 Constellation Blvd., 310.286-2900, www.equinoxfitness.com
 
PINK TACO
Harry Morton might be best known as 1) the son of the Hard Rock’s Peter Morton or 2) one of Lindsay Lohan’s flame-out exes, but that will soon change with the opening of his third Pink Taco, where the old AMC 14 used to pack them in—yes, in Century City. Yes, we’re going to live there. Because soon there will be another alternative to the overplayed Houston’s and Gulfstream, and its name is Pink Taco. You may have eaten at the one in the Hard Rock in Las Vegas, or the location in Scottsdale, but for most, it will be the first taste of Morton’s take on Mexican cantina, complete with panuchos and pink pico de gallo. Scheduled to open in about a month. As the song goes: “Century City’s got everything covered….”  Or it will soon.
 

Coming soon: Pink Taco in Century City

Pink Taco, 10250 Santa Monica Blvd., 310.789-1000, www.pinktaco.com 
 

ON THE HORIZON
Napa and Sonoma beckon, especially at this time of year before it gets hot hot hot, and completely overrun with tourists. One slight stumbling block on the way to wine country has always been the drive from SFO or Oakland, where missing a turnoff could mean a frustrating, lengthy delay before checking into the relaxing environs of Meadowood, Auberge du Soleil or Calistoga Ranch. Here’s a solution: Horizon, the baby to Alaska Air’s mama,  is quietly flying a couple of nonstops daily from LAX to Santa Rosa, putting you almost right there, while avoiding the whole Bay Area traffic nightmare. It ain’t cheap, but nothing really is anymore. (Recent roundtrips averaged $268.)
Horizon Air, 800.654-5669, (Customer Service M-F, 8a-6p PT) or www.alaskaair.com anytime

KIDS & CANINES
Sometimes you have to keep them separated, but it all worked together at last weekend’s 4th Annual Silver Spoon Dog & Baby Buffet. There wasn’t much to eat--except, appropriately, Hot Dogs on a Stick, but there were a slew of trendy vendors with cool stuff for kids, like Izzy Bitzy’s “Drool-Ya Roberts” onesies (also in dog jackets), hand-painted jeans from My Children’s Place, maternity lingerie from bling-bling baby and fashion-forward frocks from the aptly named AristaBrat. For our four-legged friends, Pet Peeves adorable squeaky stuffed toys (with a non-squeak human variety as well), canine and feline tarot cards and DVD doggy and kitty sitters and Betty Boop dog jacket T-shirts reading “It’s All About Love.” It sure is. Tori Spelling and Dean McDermott stocked up on stuff for their new one.
 
BANGIN’ BASH

Pete Wentz and Fallout Boy rock the T-Mobile bash in Hollywood for its newest Sidekick, the iD. Hoops, candy, games, pizza….it was all good.

RIP OF THE MONTH
$36 for a single flute of pretty standard Brut champagne at the RegBevWil’s SideBar? Puh-leeze. To the manager who argued with a patron who questioned a tab that should have been half that amount: the customer is always right, dude. 

© 2007 Atkin Communications.  Reproduction of material from the Atkin Report without permission is prohibited.  The Atkin Report™ is a trademark of Atkin Communications, Los Angeles, CA. 
 


 
 

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