Prepping for the Globes is an Art in Itself
Jan15

Prepping for the Globes is an Art in Itself

The final product may look effortless, but awards show insiders know that it takes tons of work and often days of preparation to get ready for a big night like the Golden Globes. That’s why an event like the Colgate Optic White Beauty Bar was in itself a thing of beauty– a two-day, one-stop shop at West Hollywood’s Nine Zero One salon where guests could get pampered and prepped with haircare, massages and manicures....

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Sleek and Chic for the Oscar Vanity Fair Party
Feb29

Sleek and Chic for the Oscar Vanity Fair Party

Winter awards season may have ended with the Oscars, but some of the looks are timeless. Take Elizabeth Banks’ classic updo at the Vanity Fair party, for instance.   Celebrity hairstylist Daniel Howell created the look of “The Hunger Games” star with the help of Joico hair products, and he shared step-by-step instructions on how to create this chic style.   To prep your hair, Howell recommends using an intense...

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A Day of Beauty Benefiting Breast Cancer Research
Oct17

A Day of Beauty Benefiting Breast Cancer Research

What could be more satisfying than a day of beauty to raise awareness for breast cancer? Some breast cancer survivors, television personalities and other guests took part in a special day at Gavert Atelier Salon inBeverly Hills for Joico’s Beauty For a Cure Campaign sponsored by Voli Light Vodka.   The salon was done up in pink decorations and guests could have their fill of the candy bar—and a spirits bar with specialty...

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That Hair. Those Eyes. Great Nails. All Part of the Dialogue @ Siren Studios
May10

That Hair. Those Eyes. Great Nails. All Part of the Dialogue @ Siren Studios

‘Twas the day before Mother’s Day in what could be more appropriate than getting the pretty on at the third annual On the Go Beauty presented by Joico event held at Hollywood’s Siren Studios. Several hundred guests turned out to have their hair and nails done, brows shaped and makeup and false eyelashes applied. All the services came courtesy of vendors including Bellacures nail salon, and top manicurists including Melissa...

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