Bad Bunny Brings the Party–Plus Ricky Martin and Lady Gaga to the Super Bowl
How much adulation can a recording star get in just one week? Last weekend, Bad Bunny aka Benito Antonio Martínez Ocasio made history by winning the Grammy for Album of the Year. This weekend, he performed a Super Bowl halftime show that is destined to become legendary. Bad Bunny used his on-field advantage to center Latin culture unapologetically. In a country where Spanish and Latino heritage are sometimes politicized, he turned...
West Coast OG Rappers Rock Super Bowl’s Historic Halftime Show
It was the most highly anticipated Super Bowl halftime show of all time. You just knew it was going to be epic – and without a doubt it was. All 14 minutes of it on the field of LA’s new SoFi Stadium, where the hometown team later scored the Lombardi Trophy. But it was Dr. Dre’s team of close collaborators from the past 30 years that really had the score. Performing some of the biggest wrapped hits of the past 30 years. Snoop Dogg,...
The Big Business of Sports: Must-See Live TV Drives Dollars and Loyalty
February 2014 will be a massive month for sports on television – with Super Bowl XLVIII slated for February 2 on Fox and the XXIV Winter Olympic Games in Sochi, Russia opening five days later with wall-to-wall coverage running through February 23rd on NBC networks. But just about any day of the week is a big one in the television sports industry, because sports is one of the few categories of programming that doesn’t lend...
The Middle Finger at the Super Bowl: Thumbs Down
Even as the New York Giants pulled off a thrilling come-from-behind, down to the last play win inIndianapolis, what Super Bowl XLVI may be remembered for nearly as much are its record ratings for the NBC broadcast, the M.I.A bird flip during the Madonna halftime show and the Clint Eastwood Chrysler commercial. With :30 spots going for a pricey $3.5 million each, the majority of those that seemed to resonate most were for...
Super Bowl XLII
Let’s hear it for old rock ‘n rollers and underdog teams, with the NY Giants thrilling win over the Patriots! Tom Petty–looking dapper and not much the worse for wear since Hearbreakers broke out…can it be 30 years ago?–rocked the crowd with a four-song set of American Girl, I Won’t Back Down, Free Fallin’ and Runnin’ Down a Dream. It’s all about the hair. See, just as a few...
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