NBC Universal, Fox and Telemundo Put on a Show for TV Upfronts
What a difference a year makes. Mergers, acquisitions and an ignoble fall from grace meant many of the pieces on the chessboard were rearranged during last week’s series of major network presentations for the 2019 TV upfronts, held in a variety of venues across New York City. Last May, CBS chairman Les Moonves appeared on stage at Carnegie Hall to huge applause as he battled a potential merger with Viacom. By the end of the year, he’d...
TV Upfronts Overview: It’s All About the Hamiltons!
It was just last week that the 2016 TV upfronts drew to a close and the music– and the spoofs– of “Hamilton” are still ringing in our ears. The smash hit Broadway show was omnipresent during the week of May 16 with cast members performing at a number of network presentations, including some unexpected ones, like ESPN. Amid all the talk of catering to millennials, who have surpassed baby boomers as the nation’s...
Upfronts, Center and Sideways, All Over the Map for TV Hopefuls
Attending upfronts is a bit like partaking in an all-you-can-eat buffet: something you do once a year–in which some of the offerings are pretty tasty, some inedible, several of which that are incredibly delicious and leave you hungering for more, others that can best be classified as comfort food, plus some new offerings sprinkled here and there throughout the line. It all amounts to the net effect of leaving you sated, if...
Presentations, Programming, Parties and Perks–That’s TV Upfronts
It is the rare person who isn’t stricken with a hangover after attending the annual series of presentations and parties that comprise the main week of television upfronts. If the hangover isn’t from adult beverages, then it is due to all the hype the networks dispense about their upcoming programming, around which they sell billions of dollars of upfront advertising. We look here on the presentations and...
Advertisers Place Their Upfront Television Bet$ in Gotham
Major broadcast and cable networks take over venues all across New York City this week for their annual upfront presentations to advertisers. The nonstop series of events runs Monday through Thursday and this year features a distinct Latin flavor. Joining Univision in making presentations of new programming in order to sell upfront advertising are Discovery US Hispanic, Telemundo, Fox Hispanic Media, V-ME and Tr3s, an MTV...
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