Would You Pay $30 to Rent a Movie–For Two Days? A Month Before Its DVD Release? Didn’t Think So.

Posted on Apr 21, 2011

Thursday was the first day of an experiment in home entertainment that is likely to fail, at least the pricing element of it. You probably know that box office receipts and sales and rentals of DVDs are way down—as much as 40%–so the movie studios are looking at other ways to maximize their profits. Some of them banded together with satellite provider DirecTV to launch premium video on demand. The first offering: the Adam...