The ethereal Tilda Swinton, dressed in luminous white on a balmy night, brought her unique blend of sophistication and beauty to the opening of a new jewelry store on Rodeo Drive.
Swinton, starring in this season’s “We Have to Talk About Kevin,” is the face of the jeweler, Pomellato, and wore two of its signature chunky jeweled chains around her neck while greeting guests as the host of the event, which benefited LA’s Museum of Contemporary Art.
Veuve Clicquot and tray-passed appetizers were free-flowing throughout the evening.
If you’re not familiar, Pomellato, named after an elegant breed of horse, was founded in Milan in 1967 as a jewelry workshop with 15 employees.
The Pomellato style is readily recognized — a rounded, simple design, most often in gold, set with largecoloredstones like rubellite, aquamarine, iolite, madersky quartz, garnets and peridot. Some 80 new Pomellato designs are released every year, amounting to about 80,000 handmade in Milan pieces, while the best sellers of the previous years are included the so-called traditional collection.
Filling a niche between exclusive items made by famous jewelry houses and mass-market pieces, Pomellato aims for the pret-a-porter concept that exclusive jewels are created to be worn every day.
The Beverly Hills store, the company’s fourth in the US, is a two-story, 5,400-square-foot space designed by New York–based architect Raffaella Bortoluzzi and features gold upholstered walls, glass-and-mirror walls and limestone floors.
New York, Miami and Chicagoare the other American outposts of the brand. The designs have been available at Saks and Bergdorf Goodman.
No need to stick around for the rest of awards season for Swinton, who was nominated for “Kevin” by the Globes, BFCA and SAG and received numerous critics’ awards.
The actress won the Academy Award for “Michael Clayton” several years ago but was overlooked by Oscar voters this year. She told us she was heading back for Scotland the next day after her time in LA, where she leaves behind memories of a wonderful evening—and a massive poster of herself wearing Pomellato at the Rodeo Drive store.
Pomellato, 320 N. Rodeo Drive, Beverly Hills (310) 858-1300, www.pomellato.it
