Backstage at the 57th Annual Grammy Awards wasn’t just about prepping for rehearsals for the big night on Sunday.
For three days leading up to music’s biggest night, LA-based entertainment marketing company Distinctive Assets put on the official gift lounge for Grammy performers and presenters to acknowledge their participation in the show. The company also produces the official Grammy talent gift bags.
Grammy host LL Cool J was among those stopped by to check out the lounge, which was presented by Japanese beauty company MTG. Other guests included Usher, Common, Herbie Hancock, Ryan Cabrera, Maddie Ziegler, Joey Fatone, Bow wow, Christina Milian, Paul Stanley, Ashanti, Juanes, Lang Lang, Malik Yusef, Estelle, Rami Jaffee, and members of Grammy opening act AC/DC, Lifehouse, best new artist nominee Bastille and the Plain White T’s.
“It’s all about that swag,” said Distinctive Assets’ founder Lash Fary. “It is a true honor to be even a very small part of Music’s Biggest Night®. The Grammy Gift Lounge is always the highlight of my year.”
The lounge’s plush white carpeting and silver accented decor made for a calm environment amidst the nonstop rehearsals going on. But it was all the vendors participating that created the “wow” factor.
In addition to MTG’s high-tech beauty products and implements, there was fashion headwear (including MLB and NFL caps) from New Era, including the official 57th Grammys 9Fifty cap, and signature iconic velour track suits from Sean John.
Other gifts included Gibson guitars, a Rocky Mountaineer luxury rail journey through the Canadian Rockies, Tisanoreica – the Italian comfort food diet, an extensive health and vitality package from Wellness 360, MiPosaurs by WowWee, the hottest designer sunglasses from Marchon, Dorco premier shaving systems, Devicewear protective cases, SIS by Simone I. Smith crystal pendants, custom truth skate decks and Sprayground #FinishIt backpacks.
Inside the gift bag, even more goodies– including products from Halo Natural Pet Food, PURELL Hand Sanitizer, Live Love Pop, Ventura Lipo-Light, Brooke’s Candy Company, Carr Winery, PowerCube, California Good Clothing, memobottle, Nightbird Studios, MyntSmile, ARTS&SCENTS, Rockin’ Wellness, Carmex Moisture Plus, Hydroxycut, Sassy Strapps, Lalo Fitness, XO Mints, Coal & Canary, NapAnywhere, Music Connection, StickerWallet, Physique 57, JBL, Soletie, People Yearbook, MOO, Chocolatines, Blackwing, Sleepmints, Polar Loop, Mollie Kellogg Creative, JNL Clothing, Reset Yourself, Hazel Lane, Auto Detail Supplies Outlet, TAGS, Wellness 360, Naked Undies, Acupuncturist Heather Lounsbury, Thumbs Cookies, Candy Vixen, Lulu DK, Faucet Face, Elektrokidz, … And I Breathed by Jason Garner, Archibald’s Next Big Thing by Tony Hale, Rockin’ & Roastin’, Mysterium Music, Lat & Lo, Braccialini, and Golden Door Artisan Foods.
–Hillary Atkin
