Like many other Oscar week events, the QVC bash has become something of an awards season/Hollywood institution. For four or five years running, the shopping channel has taken over the back lawn of the Four Seasons Hotel on Doheny and transformed it into a beautifully lit garden wonderland with a high energy, ultra-fashionable vibe.
A clear tent overhead reflects the lights mounted in the trees, making for an even more festive atmosphere.
From the main lobby, hundreds of guests walk over a red carpeted bridge into the party, where hotel staff awaits with specialty cocktails and always delicious, but mini hors d’oeuvres that quickly disappear from round silver trays. Not to worry – the supply is endless, even as some regulars joke that eating 20 of the caviar-topped blinis equal about four regular size ones.
This year, a large circular bar that essentially cut the grounds in half was removed in favor of smaller bartended outposts along the sides, and allowed for greater freedom of movement to booze and schmooze.
Among the guests making the rounds were Jennifer Hudson, Nicole Richie, Heidi Klum, Jane Seymour, Miranda Kerr, Camilla Alves, Gilles Marini, Maria Menounos and Kristin Chenoweth and hosts of the party, QVC president/CEO Mike George and CEO Claire Watts.
Scenes from the celebration aired as a special on QVC, with several of the celebrity guests that hawk products on the channel, including Richie chatting about her Nicole Richie Collection, Klum discussing Wildlife by Heidi Klum, and Hudson talking the Jennifer Hudson Collection.
–Hillary Atkin
