Oscar Parties. Champagne, Caviar and Rivers of Vodka
There are a few, but not many more high-profile events than the Academy Awards. The Oscars themselves, the afterparties, and all the parties leading up to the big night provide great opportunities for brands to make an impact with Hollywood elites. Especially when it comes to the ubiquitous open bars that come with the territory, the competition is fierce. Moet seems to have a lock on the bubbly quotient—it sponsors the Oscar...
Melissa Leo F-Bombs. Christian Bale Atones. James Franco Spaces. Kirk Douglas Vamps. The Ratings Are In For Oscars ’11
“You look beautiful and hip,” said James Franco to Anne Hathaway as they began their hosting duties at the 83rd Annual Academy Awards on ABC. “And you look like you appeal to a younger demographic,” she replied, thus addressing the apparent reason why the two young movie stars had been named as hosts of Hollywood’s biggest night. Big picture, the move pretty much backfired. Despite the wide popularity...
$20 Million Worth of Glittering Jewels
A sparkling, sensational selection of jewels offered by StyleLab at its Academy Awards Suite Color and sparkle, in stunning gems from black diamonds to aquamarine, tourmaline, sapphires, emeralds and zultanite set in a variety of precious metals were the must-haves on the Academy Awards red carpet. About $20 million worth of precious jewelry was on loan from StyleLab and its arbiter of Oscar taste, celebrity stylist Michael...
It’s a Beauty-ful Thing: The Oscar Suites
From the Andaz to the Luxe to the Four Seasons, Montage, Peninsula, the London and L’Ermitage, a wide swath of luxury hotels in Beverly Hills and West Holywood were buzzing with beautifying and gifting in the days leading up to the Oscars. It’s the awards season rite known as gifting suites, and although they’ve scaled back since the days before the recession—no more hired-out mansions with private chefs and massages in cabanas by the...
Oscar Gowns and Gaffes
When it comes to the Academy Awards, the ultra white-hot impact red carpet photographs have a shelf life of years, if not decades. One false fashion move can follow you forever, and we’re afraid Melissa Leo made it. The best supporting actress winner has actually come up in our estimation for breaking the mold during the highly political awards season campaigning. Let’s not forget no one had really heard of her until a few years ago...
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